CLIENT: Street Level Ministries
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SCOPE: Branding, Web Design, Advertising
Street Level Ministries is a UW–Stout campus org that focuses on the teachings and story of Jesus, and how to apply His story and sacrifice to our lives in the form of grace, love, and action. We sought to embody this mission by taking the nails from the crucifiction in the shape of the Chi Rho. This gave it a central balance and intensity within the simple mark. Contrasting this with a very hand-drawn illustration/icon style.